The Texas Tech Red Raiders are entering into a 10-year deal with sports apparel titan Adidas to become the team’s new ...

Texas Tech will enter the 2024-25 season with new gear. After being partnered with Under Armour since 2009, the Red Raiders ...

A three-time Super Bowl champion just extended his deal with Adidas, to include a co-branded apparel line and a new, 10-year ...

Adidas' 10-year partnership with Texas Tech was announced today with a cheeky Patrick Mahomes reference, winning netizen's ...

Tech athletic programs, especially football and the main athletic department account on X (formerly Twitter), began teasing ...

Texas Tech today officially unveiled its 10-year deal with Adidas, which “officially ends” Under Armour’s almost two-decade-long run with the athletic program, according to ...

Adidas is the official footwear, uniform, apparel and accessory partner of Tech Athletic programs, according to Tech ...

Texas Tech will be the first college program to wear Patrick Mahomes' co-branded apparel under a 10-year deal with Adidas.

Texas Tech University and global leader in sporting goods, Adidas, have launched their partnership and Red Raiders will be able to buy footwear, apparel and accessories.

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Chiefs quarterback Patrick Mahomes has a special relationship with his alma mater. Texas Tech’s coach took note at Big 12 ...

Texas Tech officially switched apparel suppliers from Under Armour to Adidas, a move more than half a decade in the making.