Nautica's identity as a coastal preppy brand has been consistent since the brand's inception in the '80s. The brand features ...

How a simple line drawing of a smiley face became a global shorthand for brands to connect with people on an emotional level When Franklin Loufrani trademarked the now iconic smiling face symbol in ...

The iconic smiley logo is ratcheting up its presence in India on the 46th anniversary of the ubiquitous marker of good vibes. The slightly goofy, yellow smiling face, trademarked by its creator ...

To mark five decades of Smiley, Creative Review commissioned five exclusive artworks to explore how brands can build an emotional connection In 2022, the Smiley brand turns 50. Over that time, the ...

That has proven to be a dangerous combination of problems for a clothing company that owns multiple well-known brands over more than 100 years of operation. Delta Apparel (DLA) may not be a ...

Each item has with the brand’s trademark starry-eyed smiley face. Created with a mission to make the African aesthetic practical for little ones, Ade + Ayo is a children’s clothing and lifestyle brand ...

“The image then became a phenomenon - the smiley on clothing, accessories, stationary, toys, and chocolates in the 70s and 80s,” Nicolas Loufrani explains. “But it wasn’t managed as a ...

Walmart has spent three years overhauling its mix of adult apparel to make it stylish as well as sensible for middle America ...

I’m not talking about following age-related dress codes. Rather, it’s a matter of finding clothing that perfectly captures our evolving style and identities.

The fresh talents, luxury debuts, and brand-new ideas enlivening the fashion landscape right now. As the saying goes, ...

Following the photo of herself, the "Legally Blonde" star posted a second picture with her niece Draper Witherspoon wearing ...

On-screen, he brims with emotional vulnerability. Off-screen, he is goofy, occasionally shy and, sometimes, deliriously ...