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I love what the Vera Bradley brand stands for — uplifting women and helping them express themselves. Plus, all of the patterns and colors make the brand fun to wear,” Desch

On Wednesday, July 11, the actress announced her partnership with the iconic fashion brand — and she tells PEOPLE all about the nostalgia the moment holds for her

Vera Bradley learned the hard way that not everybody wants one of its signature cotton quilted print bags. “Obviously, we’ve had some struggles here,” Jacqueline Ardrey, president and chief executive officer of Vera Bradley,