BarBoards, an Austin-based startup that launched in February, is the latest DOOH tech platform hoping to win TV ad dollars.

Increased pressure from the buy side could correct the skewed pricing dynamics that result from outstream being sold as ...

Hey Readers, Welcome back to the AdExchanger Commerce Media newsletter. This week, we’ll do a quick dive into a ...

Google is testing a new badge for shopping-related searches on some mobile devices. Plus, should brands have political ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Getting ready to travel and being on the road puts people in a shopping mood – and not just for buying travel-related ...

By now, the industry is well aware that Oracle, once the most prominent advertising data seller in market, will shut down its advertising division. It is an ignominious end for Oracle Advertising, a ...

The news that Oracle plans to shutter its advertising business by the end of September has sent shock waves through the ad ...

This week, we bring on the CEO and CTO of privacy tech startup Anonym, which was acquired by Mozilla, to talk about PETs ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Digital advertising faces many challenges. But when in Cannes, you can’t help but focus on the positives. Here are six bright ...

Upfront negotiations might take longer than normal this year. Plus, Meta is already in hot water with the EU's new digital regulations.