Ahead of the 2024 Summer Olympics, the Team GB Rugby Sevens stars took part in the campaign which was launched by ...

Bluebella’s ‘Strong Is Beautiful’ campaign was designed to get girls into sport, but the criticism suggests they have dropped ...

Bluebella has launched a new campaign with the stars of Team GB Women’s Olympic rugby team.

Three members of the Team GB rugby sevens squad - Jasmine Joyce, Celia Quansah and Ellie Boatman - took part in a lingerie ...

Their fans are well accustomed to seeing Team GB’s women’s Olympic rugby players assert their prowess on the pitch. They are ...

A lingerie campaign featuring female Olympic rugby stars has been branded “sexist” and “regressive” after its supposedly ...

This lingerie campaign has people’s panties in a twist. Bra brand Bluebella is facing backlash for its latest ad campaign, featuring three players from Great Britain’s women’s Olympic rugby team clad ...

A recent advertising campaign for Bluebella the underwear brand, features three of the GB women's rugby team members in the brand’s lingerie, on a rugby pitch. The campaign has had a mixed response.

Whether $5 or $50, every contribution counts. Three rugby sevens players from the Team GB squad have joined lingerie company Bluebella in a campaign that has been widely criticised as ...

WHAT on earth does being sexy have to do with encouraging young girls to stick to sports?” That was my first thought when I ...

Three former Olympians have slammed a “sexist” advertising campaign featuring Team GB rugby stars in “porn underwear”.