BarBoards, an Austin-based startup that launched in February, is the latest DOOH tech platform hoping to win TV ad dollars.

Increased pressure from the buy side could correct the skewed pricing dynamics that result from outstream being sold as ...

Musings on the Chrome Privacy Sandbox consent pop-up after experiencing one in the wild in Europe. Do people know what ...

Happy Independence Day! Stay cool out there, and here’s a deep cut for you with a summery theme. This classic comic first ran ...

Hey Readers, Welcome back to the AdExchanger Commerce Media newsletter. This week, we’ll do a quick dive into a ...

By now, the industry is well aware that Oracle, once the most prominent advertising data seller in market, will shut down its advertising division. It is an ignominious end for Oracle Advertising, a ...

Google is testing a new badge for shopping-related searches on some mobile devices. Plus, should brands have political ...

The news that Oracle plans to shutter its advertising business by the end of September has sent shock waves through the ad ...

Getting ready to travel and being on the road puts people in a shopping mood – and not just for buying travel-related ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...