AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

As the newest AdExchanger hire, Victoria McNally currently writes about all things ad tech with an added emphasis on ...

Business outcomes are now the most important KPI for determining success with digital video, according to the IAB’s annual ...

The time is ripe for ad tech companies to feast on the scraps that remain of Oracle Advertising. Contextual targeting ...

TripleLift is going to have to start catering lunch for the CEO’s office. That’s because Dave Clark, who’s led the company ...

Many AI tools make decisions based on large amounts of data, or quickly generate creative content. AdCreative.ai wants to do ...

Sophia Cao, RTB House’s new director of private advertising advocacy, knows how to play nice in the sandbox – because she ...

These are steps to achieve incrementality, streamline your media strategy and drive exponential growth, writes Brian Chap of Tech Recipes.

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...