The decorated CPG marketer, who spent nearly 20 years at PepsiCo, is tasked with realizing modern marketing capabilities that can unlock new growth.

A new report underpins a broad shift toward performance marketing, though two-thirds of video buyers still encounter measurement challenges.

Omnicom is upping its bets on generative artificial intelligence (AI) with the launch of ArtBotAI, its next-generation intelligent content platform that leverages large language models (LLMs) to ...

Mountain Dew this week became the latest marketer to reinvigorate an iconic tagline, launching a campaign that pairs “Do The Dew” with a new brand character called the Mountain Dude. For the ...

In its latest big creative swing, the brand hopes to engage Gen Z consumers with a humorous take on the format’s well-worn melodrama.

Publicis has formed a bespoke unit, MiltonOne, that features a custom business solution and draws on top talent from across the network.

Users will be able to digitally customize a 2025 Civic hybrid sedan through chat polls during an interactive segment called “Chat’s Civic Mods.” ...

Marketing budgets have fallen from 9.1% of company revenue in 2023 to just 7.7% in 2024, a 15% YoY drop (Source: Gartner) ...

As marketers emerged from two strenuous years, innovative media strategies and bets on buzzy technology like generative AI stood apart from the pack.

The chain saw 11 billion impressions in Q1, including strong performance offsite, while No.2 Target generated fewer than 7 billion impressions.

For Sprite Limelight’s return, music fans can create tracks using a common hook via the Soundlabs remix tool available in Coca-Cola’s app.

The widespread appetite for brand building is evident in how rebrands continue to proliferate alongside an advertising upswing.