The decorated CPG marketer, who spent nearly 20 years at PepsiCo, is tasked with realizing modern marketing capabilities that can unlock new growth.

A new report underpins a broad shift toward performance marketing, though two-thirds of video buyers still encounter measurement challenges.

Publicis has formed a bespoke unit, MiltonOne, that features a custom business solution and draws on top talent from across the network.

In its latest big creative swing, the brand hopes to engage Gen Z consumers with a humorous take on the format’s well-worn melodrama.

Users will be able to digitally customize a 2025 Civic hybrid sedan through chat polls during an interactive segment called “Chat’s Civic Mods.” ...

Omnicom is upping its bets on generative artificial intelligence (AI) with the launch of ArtBotAI, its next-generation intelligent content platform that leverages large language models (LLMs) to ...

Mountain Dew this week became the latest marketer to reinvigorate an iconic tagline, launching a campaign that pairs “Do The Dew” with a new brand character called the Mountain Dude. For the ...

Campaign Trail is our analysis of some of the best new creative efforts from the marketing world. View past columns in the archives here. Around the globe, 2024 is already proving to be a year of ...

The chain saw 11 billion impressions in Q1, including strong performance offsite, while No.2 Target generated fewer than 7 billion impressions.

For Sprite Limelight’s return, music fans can create tracks using a common hook via the Soundlabs remix tool available in Coca-Cola’s app.

Urban Outfitters is gearing up for back-to-school shopping with a new, three part-campaign that launched July 10, according to a press release. “Shift Happens” will have a presence across multiple ...